Marketing

Make your brand easier to find, trust and choose.

Strategy, content, social, SEO and paid advertising working from one plan — not a posting calendar with no strategy behind it, and not a strategy deck nobody executes.

Marketing that happens in bursts is marketing that does not compound.

A good month of posting followed by three quiet ones reads as inactive, not as a brand that is busy. Growth comes from consistency and a plan, not from whichever channel got attention this week.

  • Social posting happens when someone remembers
  • There is no content calendar, so there is no consistency
  • SEO has never been looked at, let alone fixed
  • Ad spend goes out with no clear way to measure what it returned
  • Every channel is run separately, with no shared strategy
What’s included

What’s included

A full marketing capability, not just social posting — strategy, content, SEO and paid media working together.

Strategy

The plan everything else executes against.

  • Marketing strategy and positioning
  • Audience and competitor research
  • Campaign planning
  • Content strategy

Social media

Consistent presence, not sporadic posting.

  • Social media management
  • Content calendars and scheduling
  • Community and engagement management
  • Social media audits

Content & creative

The words and visuals that carry the strategy.

  • Copywriting, captions and hooks
  • Reels and short-form video concepts
  • Carousel and static creative
  • Brand messaging and creative direction

SEO

Found by the people already searching for you.

  • Keyword and competitor research
  • On-page and technical SEO coordination
  • Local SEO
  • Search performance reporting

Paid advertising

Google and Meta campaigns built to be measured.

  • Google Ads and Meta Ads
  • Campaign planning and audience targeting
  • Ad creative coordination
  • Optimisation and performance reporting

Email & lead generation

Turning attention into a list you own.

  • Email marketing and automation
  • Lead generation campaigns
  • CRM marketing workflows
  • Analytics and reporting
Process

How we build the plan

We start with strategy so the channels have something to execute, not the other way round.

  1. 01

    Audit and research

    We look at what exists, who the audience actually is, and what competitors are doing.

    You getA written audit and positioning note.

  2. 02

    Build the plan

    Channels, content pillars, cadence and a budget shape for any paid spend.

    You getA 90-day marketing plan.

  3. 03

    Produce and launch

    Content, campaigns and tracking go live, reviewed with you before anything publishes.

    You getA live calendar and running campaigns.

  4. 04

    Report and adjust

    Monthly reporting on what actually moved, and changes based on what the data says.

    You getA monthly report you can act on.

Integrations

What we work inside

We run campaigns inside the platforms and accounts you already own — you keep the data and the account history.

  • Meta Business Suite
  • Google Ads
  • Google Analytics
  • Google Search Console
  • Mailchimp
  • Klaviyo
  • Canva
  • HubSpot
  • Later
Outcomes

What changes

Honest about what this does and does not do.

  • Consistency, not bursts

    Content and campaigns run on a calendar, whether or not anyone remembers to post that day.

  • Findable, not just visible

    SEO and paid work together so you show up for the searches that actually matter.

  • Spend you can measure

    Every campaign reports back in numbers you can read, not just impressions.

  • We will not guarantee a number

    We do not promise rankings, leads or revenue figures — we promise a documented plan, consistent execution and honest reporting on what it produced.

Questions

Marketing: the usual questions.

Do I have to do social, SEO and ads all at once?

No. Most clients start with one or two — often social and SEO, or ads alone — and add the rest once the first part is working. The strategy session tells you honestly which would move the needle first.

Can you guarantee rankings or leads?

No, and anyone who does is not being straight with you. We commit to a documented strategy, consistent execution and transparent reporting — not a number neither of us controls.

Who owns the accounts and the data?

You do. Ad accounts, pixels, analytics and your audience data stay in your name. If we stop working together, you keep everything.

Do you write the content or do I?

We write and design it; you approve it before it goes out. Anything that needs your specific voice or expertise, we draft and you adjust.

Next step

Twenty minutes on marketing, and what it would take.

We look at what you have now, tell you what we would change first, and give you a fixed price in writing. If you do not need this yet, we will say so.

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PluZPal is a +1 for your business — flexible virtual assistance, marketing and development support, so you can focus on what only you can do. For founders and growing teams across the US, Canada and India.

We work inside your own accounts wherever possible, and treat your business, your data and your client relationships as confidential — covered by an NDA on request.

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