Vancouver, BC

Real estate marketing in Vancouver.

We build websites, lead follow-up and CRM systems for agents working Greater Vancouver REALTORS® (GVR). The board rules, the advertising regulations and the consent law here are not the same as everywhere else, and the build accounts for that.

What is different about this market.

  • Board consolidation in recent years means an agent may work listings across what used to be several separate boards, and the feed and display rules follow from that.
  • Extremely high price points relative to income make the buyer research phase long. Buyers read far more before enquiring, which raises the value of genuinely useful area content over volume posting.
  • Foreign buyer and speculation tax rules materially affect who your buyer is and what they ask about first.
  • Presale and assignment activity is significant, and the marketing rules around it differ from resale.
Local

What we account for in Vancouver.

  • A long research phase changes what the site is for

    When a buyer takes months before enquiring, a listing page that only captures ready-to-act leads misses most of the market. We build neighbourhood and building pages that earn the visit early, and lead capture that offers something other than “contact us”.

  • Tax and eligibility questions dominate first contact

    Speculation and vacancy tax, the foreign buyer ban and its exemptions come up constantly. Your follow-up should be able to acknowledge these questions and route them to you rather than either ignoring them or — much worse — attempting to answer them.

  • CASL applies, and BC agents get audited on advertising

    BCFSA rules on real estate advertising are specific about disclosure and brokerage identification. As in Ontario, follow-up automation is built to CASL, with identification and a working unsubscribe in every commercial message.

  • Strata detail is the deciding factor

    Depreciation reports, strata minutes, rental and pet restrictions decide purchases here. Building-level pages you write once and reuse across every listing in that building carry far more weight than another listing photo carousel.

Areas

Sub-markets we build pages for around Vancouver.

Area pages are what actually rank, because they answer what a buyer types. These are the ones agents here usually farm.

  • Kitsilano
  • Mount Pleasant
  • Yaletown
  • East Vancouver — Commercial Drive
  • Burnaby Metrotown
  • Richmond Steveston
  • North Vancouver Lonsdale
  • Surrey South

Work for BC agents is built to BCFSA advertising requirements and your brokerage’s own rules, and follow-up automation is built to CASL. We ask for your brokerage’s requirements in writing before anything goes live.

Next step

Twenty minutes, and we will know your board.

We will ask what you use, where your leads come from, and what Greater Vancouver REALTORS® (GVR) and your brokerage require. Then we tell you what we would change first.