Real estate marketing in Toronto.
We build websites, lead follow-up and CRM systems for agents working Toronto Regional Real Estate Board (TRREB). The board rules, the advertising regulations and the consent law here are not the same as everywhere else, and the build accounts for that.
What is different about this market.
- TRREB is one of the largest boards in North America, and its rules on what data may be displayed publicly are stricter than most US boards — this shapes what a listing page can legally show.
- A large share of inventory is condo, which means strata documents, maintenance fees and building-level detail matter to buyers in a way single-family markets do not.
- The 905 and the 416 behave like different markets. An agent farming Mississauga and an agent farming Leslieville need different area pages, not one “Greater Toronto” page.
- Pre-construction assignment sales are a meaningful segment here and carry their own advertising restrictions.
What we account for in Toronto.
DDF and IDX rules are tighter than agents expect
CREA’s Data Distribution Facility and TRREB’s own display rules govern what you can publish, how listings must be attributed, and how quickly stale listings must come down. We handle the feed agreement and build to the rules rather than discovering them after a compliance email.
Condo buyers want detail your feed does not carry
Maintenance fee, locker, parking, building age and property manager are what a Toronto condo buyer actually asks. Where the feed carries those fields we surface them; where it does not, we build the building pages so you can add them once and reuse them across every listing in that tower.
CASL, not TCPA
Canadian anti-spam legislation governs your follow-up here, and it is stricter than the US equivalent on implied consent and on what a commercial electronic message must contain. Every automation we build for Ontario agents carries the required identification and unsubscribe mechanism.
RECO advertising rules apply to everything you publish
Your brokerage name has to appear, your registration has to be represented accurately, and there are specific rules about what you can claim. We collect your brokerage’s requirements before the build, and social templates carry them too.
Sub-markets we build pages for around Toronto.
Area pages are what actually rank, because they answer what a buyer types. These are the ones agents here usually farm.
- Leslieville and Riverside
- The Annex
- Etobicoke Lakeshore
- North York Centre
- Scarborough Bluffs
- Mississauga Square One
- Vaughan and Woodbridge
- Markham Unionville
Work for Ontario agents is built to RECO advertising requirements and your brokerage’s own rules, and follow-up automation is built to CASL. We ask for your brokerage’s requirements in writing before anything goes live.
What we do for Toronto agents.
Social
Reels, just-listed posts and market updates that ship on a calendar instead of when you remember.
- Listing reels
- Just listed and just sold
- Monthly market updates
Websites
A site that loads fast, shows your listings, and turns a browser into a phone number.
- IDX listing pages
- Area and neighbourhood pages
- Lead capture that fires
AI follow-up
An assistant that replies the second a lead lands, asks the qualifying questions, and books the showing.
- Instant reply on every lead
- Qualifying questions
- Appointment booking
CRM
We work inside Lofty, Follow Up Boss, kvCORE and the rest — cleaning the database, building the pipeline and running the reporting.
- Lofty, Follow Up Boss, kvCORE
- Deduping and hygiene
- Pipeline and reporting
Twenty minutes, and we will know your board.
We will ask what you use, where your leads come from, and what Toronto Regional Real Estate Board (TRREB) and your brokerage require. Then we tell you what we would change first.